Danny de Vries

Get AI content to sound like you, not like everyone else's

Paste a few things you've written and describe your best customers — get a reusable Brand Voice and Ideal Client Profile every content tool writes from.

6 lessons self-paced Verifiable certificate

About this course

Build the one identity every AI content tool should read before it writes a word for you — your voice and your ideal client, drafted from what you actually say, not a stock template.

Skills you'll gain

Turn a few real writing samples into a Brand Voice: tone words, a Do list, a Don't list, and a sample rewrite Turn a plain-words customer description into an Ideal Client Profile: pains, desires, where they hang out, disqualifiers Recognize when AI content sounds generic and know exactly which missing input caused it Build your voice and ICP once and reuse it across every other content tool instead of re-prompting every time Know when to mark a gap [confirm] instead of letting AI fill it with a guess

Tools you'll learn

Claude

Instructor

Danny de Vries

Danny has spent a decade building and selling software — more than 20,000 products shipped to real customers. He wrote the book Generative AI READY. Everything here is a tool he actually built and uses, handed to you finished — English is the new programming language.

Curriculum

Module 1 — The play

  • Why your AI drafts sound like everyone else's
  • The play: paste your words, get a reusable identity
  • What it touches, and why the draft label matters

Module 2 — Do it

  • Watch the demo
  • Try it on your own writing

Module 3 — Grab the skill

  • Install the skill
Free
  • 6 lessons · lifetime access
  • Verifiable certificate on completion
  • Secure hosted checkout